Welcome to The Sup Shack, where you can sup, eat, sleep, and repeat.

 The Sup Shack is a family run business situated in the beautiful picturesque town of New Quay over looking Cardigan Bay.

The business can be broken down into three parts.

In the shop we have a variety of hard and inflatable paddleboards, surfboards, paddles, wetsuits, buoyancy aids, apparel and many other accessories.

We choose and test all the companies we stock to make sure you get the best quality for your hard earned money, and always try to source products locally or from within the UK.

We have over 20 years of experience in the watersports world, and specialise in stand up paddle boarding.

The shop is run by a certified stand up paddle boarding instructor, adventure guide, as well as sup surfing coach, and has been doing this for the last five years.
So any advice you need, you know your talking to someone in the know.

The café/diner is attached to the shop, and is kept in the same style.
Cosy, relaxing, comfortable: enjoy coffee, tea, cake, smoothies, toasties, stacked burgers, ploughmans, homemade specialities, homemade pizzas, beer, gin and tonic all in a laid back atmosphere.

We have been in catering and hospitality for 30 years, and use all that experience in producing it at a high standard.

Our accommodation consists of three luxury ensuite rooms, that share a residential balcony that over looks the bay, and is a great place to spot the resident family of bottlenose dolphins.

We have two sea view rooms, and all rooms have their own lounging area in case you just want to relax in your room.

You will be treated to a tasty hearty full cooked breakfast, with cereals, yogurts, fresh fruits, tea and coffee also available to yourselves.


So when we say sup, eat, sleep, and repeat, you really can here at The Sup Shack all under one roof.

We look forward to welcoming you in the future...